Make sure your website is doing the best job of promoting your services. The Clarify Your Web Presence Course will include:
- A self-assessment to get you clear on your ideal clients and services
- Creating and optimizing key pages on your website
- Showcasing your success with a portfolio
- Pricing and packaging your services
Student review: "I love how you’ve put this program together. It’s given me guidance, focus and resources that will enable me to grow my businesses with confidence using content."
This is a self-paced course. See the full course outline below, or buy now.
Want access to the Biz of Writing Slack peer mentoring group to get more help? It's currently available at a special rate of just $20 a month.
Module 1 | Getting clarity on clients |
Unit 1 | Self-assessment Q1 - your career vision |
Unit 2 | Self-assessment Q2, Q3 - topics and knowledge |
Unit 3 | Self-assessment Q4 - Your niche |
Unit 4 | Self-assessment Q5 - target audience |
Module 2 | Create or optimize your website |
Unit 1 | Get started with your website |
Unit 2 | Your home page |
Unit 3 | SEO |
Unit 4 | Your about page |
Unit 5 | Services: Work out your offer |
Unit 6 | Your contact page |
Unit 7 | Got a website already? Try these tasks |
Module 3 | Create or update your portfolio |
Unit 1 | Collect links or skills |
Unit 2 | Create a portfolio/testimonial page on your site |
Unit 3 | Create an external portfolio |
Unit 4 | Create another online portfolio |
Unit 5 | Got a portfolio already? |
Module 4 | Price/package your services |
Unit 1 | Brainstorm prices for core services |
Unit 2 | How do you value your writing or services? |
Unit 3 | Hourly rate or project rate? |
Unit 4 | How to price for something completely new |
Unit 5 | How to raise your rates |
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